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Armed Forces Funerals Privacy Notice

This privacy notice sets out details of the information we collect about you, how we may use it, how we ensure it’s kept secure, whom we share it with, and what rights you may have in respect of that information.

  • We mainly use your personal information to provide our services to you, to meet our legal obligations, and to help improve our interests.

  • We only want to hold as much personal information as we need to do the above.

  • We want our personal information related to be reciprocal where we both benefit, not an exploitative one.

  • Where we share your data, we only do so with organisations who have a right to see it and who will use it fairly.

  • We take security seriously.

  • You can contact us at any time about anything relating to this notice or the information we hold about you.


Who we are

This Notice applies to all the entities within the Co-operative Group Limited (“we”, “us” and “The Co-op”) to the extent that they are controllers of your personal information.

We’re committed to respecting the information you trust us with and making sure that we keep it safe. The Co-op has a family of businesses including Food, Insurance, Legal Services, Funeralcare and Health.


Why we ask for your personal information

Where we need your information to do what we’ve promised

Our main use of your information is where it’s necessary to supply you with our products and services, or where it's necessary as part of the management of our Membership programme.

For example, we’d need your name, address and payment details when you join as a Member so we can:

  • register your share in the Co-op

  • send your Membership card

  • take your £1


Our legal basis for using your information

We will only use your personal information where:

We have your consent

For example, we might rely on your consent in order to send you direct marketing communications. Where we do, you can withdraw your consent at any time.

It's necessary for the purposes of our legitimate interests

These interests are set out above (see 'Where we need your personal information to help us get better at everything we do'), and we will only use such data where those interests are not outweighed by your own interests or fundamental rights and freedoms.

It's necessary for the performance of a contract

Either when we're in a contract with you or to take steps as requested by you prior to entering into a contract.

It's necessary for compliance with a legal obligation we have

To protect your vital interests

For example, if we needed to share your information with a health professional because you’d fallen ill.

Please note that where we require you to provide certain information in order to perform our contractual obligations and you decline to do so, this may delay our performance of the contract or prevent us from honouring our contractual obligations.

The types of information we hold about you

Almost all of the information we have is the information you've given to us. That might be when you request a product, service, offers or news from us via our website, emails, telephone conversations, and written and verbal communication.

Obviously, the types of information you give us will vary depending on the service you’ve requested but typically could include:

  • name, address, and contact details

  • details of products and services you've bought from us or, for our health-related services, details about your health and medication

  • details of your interactions with us through our stores, contact centres, online or by using one of our apps

  • payment details

  • call recordings

  • information about how you interact with our communications

  • visual images, personal appearance and behaviour (usually obtained from CCTV images)

As well as obtaining information from you, we may also collect it from:

  • someone else acting on your behalf who gives us the information directly

  • other Armed Forces Funerals companies such as Only Fools and Hearses

  • publicly available sources such as social media and the electoral register

  • fraud prevention and detection agencies, organisations and databases

  • government and law enforcement agencies and regulators

  • NHS organisations and systems such as your GP and Summary Card Record

It's also possible we might process other types of information that might be considered even more private, such as information relating to criminal offences and alleged offences. For example, if you wanted a quote for a Motor Insurance product we might need to ask about any criminal offences or health conditions. These are considered "special categories" of personal information and we're obliged to handle this information even more thoughtfully.

See a full list of special category information on the ICO's website.

How long we keep personal information

We only keep your information for as long as it's needed for each of the activities we’ve identified in this Notice, as well as for as long as required in connection with our legal or regulatory obligations.

As you might expect, that will vary but we're happy to share more specific retention schedules if you wish to contact us on the contact details below.

Transferring your information outside the European Economic Area (EEA)

We may need to transfer your personal information outside of the EEA in order to provide you with the services and products you require or as necessary for our business. This will most likely occur when our third-party providers are based outside the EEA. Some of these countries may not have laws that protect privacy rights as extensively as in the EEA.

If we do transfer your personal information to other jurisdictions, we will take proper steps to ensure that your information is as equally protected as in the UK, such as entering into "standard data protection clauses" with the recipient. These are clauses that have been approved by the European Commission for such transfers.

Your rights about how your personal information is handled

Data protection laws provide you with a number of rights as set out below.

Right to access your personal data

You may request confirmation that we hold personal data about you, as well as access to a copy of any such data.

Right to rectification

You may ask us to rectify any inaccurate information we hold about you.

Right to erasure

You may ask us to delete your personal information.

Right to restriction

You may ask us to restrict the processing of your personal information in certain circumstances.

Right to portability

You may request the receipt or transfer to another organisation in a structured, commonly used and machine-readable form, the personal data that you have provided to us.

Right to object

You may object to our processing of your personal information in certain circumstances.

Right to withdraw consent

Where our processing of your personal information is based on your consent, you may withdraw this consent at any time, although this won’t affect the lawfulness of any prior processing where we relied on your consent.

Right to make a complaint

You may make a complaint about our processing of your personal data by contacting us via the contact details provided in this Notice. While we hope that we would be able to address any issues you have in respect of this processing, you may also make a complaint to the UK’s data protection regulation - visit the Information Commissioner’s Office.

If you would like to exercise any of your rights, please contact us using the contact details set out below.

Automated processing

The information we hold about you will depend on how you shop and interact with us, so the more information you can give about what it is you want you to see, the quicker and more specific our response can be.

You also have the right to request we correct any inaccurate information we hold, as well as the right to object to profiling and the right to ask us to delete your information.

If you have any questions, concerns or objections about how we use your personal information please contact us using the details above.

If you have any concerns or complaints about how we handle your information you can complain to the Information Commissioner's Office, although we'd really like the chance to try and help with any issues first.

Changes to this Privacy Notice

We'll update this page if we decide to change our privacy policy so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it.

If we make significant changes to the notice we’ll contact you directly to let you know.

We encourage you to check back regularly.


Affiliations & Corporate Partners

With over 10 years experienced in the funeral and alternative funeral business, we have worked closely with many local and national directors. Rest assured we uphold the highest levels of service to all families and corporate partners.   

Enquiries and Availability 

If there is anything further you wish to know about our hearse or services, or for booking and availability, then please do not hesitate to contact us in total confidence and we will gladly discuss.

For every service, we will donate to a families charity of choice.